Recognizing Family Literacy Day (January 27), the Mothers Matter Centre, home of the HIPPY Program in Canada, is launching the 2018 Adopt-A-Reader campaign, in partnership with First Book Canada and supported by TD Bank Group.
One thousand HIPPY families will reach out to parents outside the HIPPY program and encourage them to read to their children daily between January 27 (Family Literacy Day) and February 19 (Family Day) – with a goal of over 150,000 minutes of reading.
This program will build on the leadership skills of HIPPY parents by providing a structured opportunity to share their knowledge about early literacy with other parents. First Book Canada will provide 8,000 new and free books and TD Bank Group has provided the essential program funding.
